Will the Noosa Property Market Have A Median House Value Over $4 Million by 2032?

Insights for Sellers and Buyers in the Luxury Market

Noosa Heads continues to be one of Australia’s most desirable lifestyle and luxury property markets, and with the Olympics in 2032, Noosa will be rediscovered by internationals. With strong buyer interest, landlocked, and limited premium stock with a reputation for lifestyle appeal, it stands out from all other regional markets in Australia.

A common question we get asked is: how high could property values go from here?

Noosa Market Forecast

According to a recent Domain article, it's been suggested that the median house price in Noosa Heads could reach around AUD $4.3 million by 2032, effectively doubling current levels over the next seven years. While this projection is not a guarantee, it illustrates the potential long-term growth based on current supply and demand trends. (Source: Domain).

Factors Supporting the Growth of Noosa's Property Market

Where historically the Sunshine Coast was reliant on tourism only, many factors have changed, driving population growth and appeal.

• Limited premium stock: High-end homes in Noosa Heads are scarce, and demand from lifestyle buyers remains strong. (Source: Noosa Today)
• Lifestyle migration: The area continues to attract both interstate and international buyers seeking a coastal lifestyle and amenities. (Source: ABS internal migration data)
• New world-class developments such as The Calile Hotel Noosa (Source: Queensland.com article)
• Regional infrastructure and events: Planned developments and the upcoming Olympic Games in 2032 are expected to support regional property markets. (Source: Queensland Government Olympics Infrastructure Plan)
• Historical growth: Luxury properties in Noosa have shown consistent long-term growth, underpinning these projections.

Caveats to Consider

While the housing market projection is compelling, several realities should be considered:

• Growth of roughly 10% per year is above long-term averages and assumes favourable economic conditions.
• Luxury markets can move in cycles; property condition, location, and marketing quality are key determinants of outcome.
• Median figures provide a general guide; individual property results vary depending on land size, aspect, views, and finishes.

What This Means for Sellers

Highlight Your Property’s Unique Features - Premium buyers are drawn to what makes a property truly stand out. Emphasise aspects such as land size, orientation, panoramic views, architectural design, high-end finishes, and landscaping. Even subtle lifestyle features - like natural light, indoor/outdoor flow, or proximity to amenities, can significantly enhance perceived value. Use professional photography and storytelling to ensure these qualities are front and centre.

Invest in High-Quality, Targeted Marketing – luxury buyers respond to marketing that matches the prestige of the property. This means professional photography, drone and video tours, interactive floor plans, and targeted digital campaigns reaching the right demographic. Marketing should not only showcase the home’s features but also evoke the lifestyle that comes with it. Consider international property platforms, curated social media campaigns, and exclusive private previews to reach high-net-worth individuals effectively.

What This Means for Buyers

Be Prepared for Long-Term Investment Horizons – Luxury coastal properties like those in Noosa often deliver their strongest returns over a multi-year period. Short-term market fluctuations are common, so buyers should approach purchases with a long-term perspective, understanding that projected growth may take several years to materialise. Patience and timing are key to maximising capital appreciation.

Focus on Properties with Enduring Appeal - Not all homes appreciate equally. Seek properties with unique, lasting attributes - prime locations, water or hinterland views, exceptional design, quality materials, and layouts that remain functional and stylish over time. These features help ensure the property maintains desirability, even as market trends evolve.

Prioritise Capital Growth Over Rental Yield - In Noosa’s prestige market, rental returns are typically secondary to long-term capital appreciation. While a property may generate some rental income, the primary value drivers are its scarcity, lifestyle appeal, and potential for capital growth. Understanding this distinction helps buyers make informed decisions that align with the true investment potential of a luxury home.

Noosa Property Market FAQs

What was the median house price in Noosa Heads at the start of COVID, and what is it now?

According to realestate.com.au, the median house price in Noosa Heads in 2018 (pre-COVID) was approximately AUD $1,200,000.

As of 2025, realestate.com.au reports the median house price has risen to approximately AUD $2,500,000, reflecting strong growth in the luxury and lifestyle property market over the past seven years.

Source: realestate.com.au – Noosa Heads Property Prices

What is the highest house sale price in Noosa Heads in the last 5 years?

$30,000,000 - A luxurious designer house in Witta Circle, Noosa Heads

(Source: realestate.com.au)

Can you still buy properties in Noosa for under $1m?

Technically yes, but options are very limited, and most properties in this price range are smaller apartments or units rather than free-standing houses. The properties you might find under $1 million are usually. One-bedroom apartments in complexes like Peppers or Parkridge. Or older 1 or 2 bedroom units or apartments further from prime beachfront or Noosa Heads Village locations.

What are the other up-and-coming suburbs around Noosa that have had strong recent growth?

The surrounding Noosa townships of Tewantin and Cooroy, for example, have been performing exceptionally well. In the riverside area of “Old” Tewantin, some land values in certain desirable locations are sitting around $1.2 million, while newly built homes in these locations are selling in the mid$2 millions. This has created substantial gains for both developers and homeowners, highlighting the potential of these areas for savvy buyers and investors alike.

Which famous or high-profile people own in property in Noosa?

Sir Richard Branson owns the heart shaped private retreat Makepeace Island in the Noosa River, setting the tone for ultra-luxury in the region.
Mark Webber, the former Formula One driver, purchased a stunning home in Noosa Heads, underlining the area’s appeal to high-profile global buyers. (Source: apartments.com.au)
Kevin Rudd, former Prime Minister of Australia, and his wife Therese Rein paid approximately $17 million for a magnificent beachfront property at Sunshine Beach, signalling strong confidence in the Noosa market. (Source: realestate.com.au)

Together, these names highlight what makes Noosa so special: a world - class lifestyle, Alist buyers, and investment-grade prestige.